Emily Wyatt from Polydore Records

Emily Wyatt, the commissioning editor for media company Polydore Records, came in to talk about what her job entails.

She is given a budget, which can be large or small depending on how big the artist

is:

Big artist (such as The Arctic Monkeys)

£25,000

A smaller artist would be more along the lines of

£6000

After being given these, she has to think about how she can make an appropriate video with this money. If she was working with a unknown artist, she would have to use first time directors, as they would be a lot cheaper or even free (trying to fill up their CV). Very often these videos will be performance based, as this only includes one scene with the band, and no extra paid actors, again cutting costs, and it also introduces the artists more to the public. An example of this would be, Sex by The 1975.

After telling us about the initial part of the process, she told us about the treatment. They are more about the overall tone and feel of the video and is a way of briefly pitching the idea to the artist and their manager.

The treatment:

- Links concept and artist/genre

- Importance of the brief

- Performance/narrative

She then continued to talk about how most record companies distribute their videos online rather than immediately onto MTV etc. She said they mainly distribute on VEVO and YouTube. This is because music is generally targeted at a younger audience, and these are the places they go to find music.

On VEVO the more views they get, the more likely it is to be played on radio, as it gives stations the demographics already so they know if it worth playing or not. And when it is played on radio the artist gets paid.