Music Video Concept One

 For each initial music video idea, I came up with a star or a band, who would become a product and who could connect to a certain audience. I would then choose a song suitable for my artist that would be appreciated by audiences. I then researched into the actual song's artist/s and how I could incorporate their themes and style (within a certain extent) into my own music video of the song.

My first idea for an artist and track:  

Mark Sinclair.

This is name of my artist because the audience I have chosen is middle-aged males and females. I chose this name because 'Mark' is common for their generation and already sets an expectation.

He would be an older artist someone like peter Gabriel or Eric Clapton. He must seem quite rugged, casual and attractive. Someone females find attractive and males a role model.

The video would consist of two sections. One would be a narrative.

It would start with an older couple arguing (something that the audience can relate to). It would then go back to the start of their relationship (made clear through hair clothes and jewelry, that these are the same people). They may meet through friends and then go on a date. The next section would be the couple, but slightly older, in the next stage of their relationship. For example they could be engaged or pregnant. The final section is a replay of them arguing; however this time the argument is resolved and they are happy together again. This is all very relatable for the audience and has positive ending with a 'feel good factor'.

Also in-between the narrative mark Sinclair will be lip-syncing to the song in a studio. The studio will be a black set with pictures hanging from above on strings to give a reminiscent feel.