To explore possible target audiences, we watched three music videos and discussed how they appeal to their target audience, considering how we could use similar ways of appealing to an audience of our choice.
Beyonce: Blue
All the people who said they liked the video were female, this could be because it has maternal qualities, as it includes lots of children and is a quite intimate style of filming- as if it is a home video. It is also quite gentle and easy to watch, which is generally a more feminine quality. Here we see Beyonce stripped of makeup and with her child, therefore we are seeing her as Beyonce the woman, not the performer.
Kid Cudi: Pursuit of Happiness
This video is celebrating typical hedonistic values, which is a trait often associated with teenagers and young adults. We see everything except him in slow motion, this shot makes implications of drug use, therefore it appeals to the young adults who find the drug culture cool. There is also a sense of living in the moment, with no consequences, which appeals to young adults under the stresses of modern life, as it is something they strive for.
Avril lavigne: When You're Gone
This appeals to the variety of female fans who have grown up with her, therefore has got older themes of missing people and love, something all females relate to. Women are commonly more understanding of emotions, the close ups on her face are personal and she shows the emotions through her acting.
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